Back Office Modernization in the Age of Digital Transformation

As businesses continue to take advantage of digitaltools to for customer attention and improve the customer experience, we’re starting to see an alarming trend that hurts legacy organizations in San Diego who’ve been utilizing the same protocols and technology for a long time.

 
 
 
 
When businesses begin the voyage toward Digital Transformation, they tend to focus on customer-facing departments like Marketing, Sales, and Customer Service and neglect the Back Office. While it’s critical to improve the customer journey and properly market your offerings, neglecting other departments that also help customers, merchants, partners, and employees can hurt your capacity to provide a seamless experience for everyone.

Our View

In our view, the Back Office is the cornerstone of your company. If your process flow creates slow downs, the productivity of your entire company pays for it. For example, let’s say a organization brings on a new customer in minutes but requires several weeks to bring on a new employee or vendor. That’s an issue because both your employees' skills and your partner’s products play a crucial role in providing exceptional service to the customer. Therefore, if those pieces are not operating smoothly, your customer is ultimately the one who is disadvantaged. Your Front Office can only be as seamless as your Back Office, and both must be included in a strategic digital transformation.